Case Study:
Mobile Terminal Characteristics Analysis
Description
-
A national mobile network operator needed comprehensive visibility into the types and characteristics of mobile terminals active across its network to improve customer segmentation and guide network investment. -
We delivered a high-performance analytics solution that processes 250 million records daily, analyzing terminal data by device type, manufacturer, OS, model, frequency bands, LTE certification, and supported services (SMS, MMS, etc.). -
The platform delivers insights into device usage and distribution, enabling precise customer segmentation and informed network investment decisions.
Challenges
- No centralized view of terminal distribution across geographic regions.
- Difficult to align network expansion plans with actual device capabilities.
- Needed detailed terminal profiles to support new service development and targeting.
Solution
-
Reduced costsForecasts the impact of parameter changes on cost, resource use, and strategic outcomes -
Timely insightsDaily processing of 250M records delivers up-to-date, region-specific data for effective planning and segmentation. -
Detailed profilingSubscriber device data tracked by country-wide, region, and city for granular analysis. - Enhanced segmentationImproved consumer profiling boosts efficiency in targeting new services.
Ready to Transform Your Data Into Actionable Insights?
Send us a message