AI tools are a part of our lives, many people open a chatbot before they open a blank document. It’s more convenient for them to write their emails, proposals, LinkedIn messages, and even quick replies with a prompt.
These tools save time and help when someone doesn’t know how to start. But something else is happening too. More messages now sound the same, with a similar structure, tone, and even wording! It’s cheapening communication.
Many people warn about writing with AI, but it is more interesting when the warning comes from someone who actually works on AI.
Peter Bilzerian, U.S. Managing Director at MPP Insights, builds AI systems and works with these tools every day. He sees this change from the inside. For him, there is a simple rule when it comes to AI-written messages.
“This is the Wild West of AI - and the etiquette hasn’t caught up when it comes to new communication styles. My golden rule is - if it’s to another person directly (text, email), it should be your own voice.”
People Notice AI-Generated Content
AI-generated content stands out, and it’s easy for people to tell when a proposal or email was mostly written by an AI tool.
“I use this insult a ton - mostly calling out lazy AI ‘slop’ that was never proofread and not thorough. If you send me a proposal that sounds like a generic template with your company name on the banner, damn right I'm asking 'Did ChatGPT write that?' Because you just wasted my time with something you didn't even care enough to prepare yourself. Those vendors become blacklisted from me.”
The message is simple, we need to put real effort into our work.
While we're on the topic of AI, there's a trend on social media where people post “2016 vs. now” photos of themselves. What many don’t realize is that by doing this, you're actually giving AI models free data on how human faces age over time.
Want to learn more? Take a look at the interview we had with Peter Bilzerian, where we talk about it in more detail and explain how these photos are used to train AI models .
Using AI vs Letting AI Think For You
We’re not anti-AI, we also use AI tools because these tools are useful, and they are here for us to use. Peter even admits he uses them himself, but there is a line.
“Using AI as a tool versus outsourcing your thinking are completely different things. I use AI tools every single day in my work - for data analysis, digital archives, brainstorming solutions to engineering problems. AI is a productivity machine”
Why AI Writing Often Sounds The Same
AI-generated content often follows the same patterns. It is safe, generic, and it sounds corporate.
Peter explains why:
“For years before ChatGPT was even a thought, the same soulless corporate jargon and buzzwords lived in business communications books - but unfortunately it’s now virtually everywhere.
2026 is going to be the year of ‘anti-AI’ marketing. Whenever I consult an LLM about a genius creative marketing idea, it applauds me as if I’m a god. Why? Because they have no creativity. Everything produced is designed to be average and not be provocative.”
What Actually Makes Writing Sound Human?
“How I avoid the AI accusations? I only lead with stories that I can tell from lived experience. My experience as a two-time cancer survivor and the lessons I’ve learned cannot be replicated by an AI model. When I’m writing, I’ve always put soul into my communications with distinct optimistic energy. The key is consistently writing in your own style - and if you really want to be sneaky, train the models on your own writing, and then proofread any outcomes.”
Put More You Into It
Peter gives a clear rule:
“If you’re worried your writing sounds like ChatGPT wrote it, you probably need to put more YOU into it, not less AI-assistance.”
AI can help, but keep in mind that your voice should always be there. At the end of the day, people want to hear from you, not a tool.
